The one where Holland America launched a new cultural activity program…


Holland America Line VP international sales & marketing Joe Slattery announced the line’s new On Location program at a media lunch in Sydney last week. Pictured here (right) with Tony Archbold – Holland America Director of Sales for Australia and New Zealand and celebrity chef Sean Connelly, who will be hosting cooking classes aboard ms Oosterdam in November.

Holland America Line has launched a new On Location program that has been designed to bring local culture and cuisine to each of their ships.

Creating a culturally rich atmosphere onboard that rivals the experience in port, a Location Team from the region will either visit the ship or sail a segment to give a local’s perspective to passengers.

“Our guests are global explorers, and the On Location program enables us to offer exclusive and intimate cultural experiences that become an indelible part of the overall cruise experience,” Holland America Line vice president of sales, marketing and guest programs Richard Meadows said.

“With the On Location events onboard, our guests will enjoy ports of call with a deeper understanding of local customs and unique nuances of the area.”

The new program will be rolled out across the fleet by the end of the year with onboard experiences including: stargazing with an astronomer in the South Pacific; learning to tango in Argentina; playing a didgeridoo in Australia; and learning how to hula in Hawaii.

Onboard entertainment will also be tweaked to feature more regional performances including: fiddlers in the Canadian Maritimes; Balinese dancers in Indonesia; and drummers in Polynesia.

Food served onboard will also get a regional facelift when Holland America chefs create dishes with locally sourced ingredients.

Passengers will be given the opportunity to get more “hands on” with food preparation in the Culinary Arts Centre, where visiting local chefs will host cooking classes and wine experts throughout Australia, Europe and Chile will ensure the best wine is paired with these local delicacies.

For those who like a quiet tipple, the bar menus will also be tweaked a little to offer popular beverages for each region, like limoncello in Italy or ouzo in Greece.

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