A new partnership between Celebrity Cruises and The Breast Cancer Research Foundation® (BCRF) will offer passengers the opportunity to make a difference while on vacation.
The unique line up of fundraising activities were kicked off with the sale of an exclusive epicurean two-night cruise featuring a dinner hosted by Celebrity Cruises master chef Jacques Van Staden and the cuisine of top chefs Claudia Fleming, Andrea Reusing, Lee Anne Wong, Daisy Martinez and Alex Guarnaschelli.
Curated by experience site Gilt City, the cruise sold out in a few hours and is expected to generate a minimum of USD $50,000 for BCRF.
“We are incredibly passionate about not only raising awareness about breast cancer, but also looking to the future and what we might be able to do to help prevent the disease,” said Dan Hanrahan, president and CEO, Celebrity Cruises.
“All of our Solstice Class godmothers have been breast cancer survivors who have accomplished great things. Now we hope to play a small part in not only honouring these remarkable women, but also in changing the landscape of the field of breast cancer research.”
Options onboard for passengers wishing to participate in the fundraising activities vary from donating USD $2 from the sale of each copy of the book ‘Excite the Senses’ in October to purchasing an exclusive non-alcoholic pink cocktail with USD $3 being donated to BCRF.
One-of-a-kind hand-blown pieces of glass from the ‘Hot Glass Show’ onboard three Solstice Class ships will also be auctioned off with proceeds going directly to BCRF.
Celebrity Cruises is expected to announce additional fundraising activities in the coming months.
Originally published for e-Travel Blackboard.
What fundraising activities do you think Celebrity Cruises should undertake moving forward?