Azamara Club Cruises has announced the introduction of bespoke evening events on every voyage across both vessels in 2013.
Further enhancing their key point differentiator, destination immersion, the all-new complimentary ‘AzAmazing Evenings’ will be on offer aboard Azamara Quest from 27 March 2013 and sister-ship Azamara Quest from 15 May 2013.
“You can’t buy these events and experiences, they’re one off and they’re customised for every itinerary,” Azamara senior VP Edie Bornstein told e-Travel Blackboard.
“We will have one evening per itinerary and the guests will love it because it’s included in the price of the cruise.”
Created by a team led by Azamara destination expert Claudius Docekal and destination consultant Emilio Freeman, the fully customised events will enable interested passengers to travel via private coach to experiences including; a private ballet performance in St. Petersburg, Russia or a polo match and reception in Saint Tropez.
“Between Emilio and Claudius, they have 16 years cruise and travel experience…they understood the bespoke, authentic nature that we were after and they just went to work,” Ms Bornstein told e-Travel Blackboard.
“It was a tremendous manual effort but we are very, very excited about it. We don’t think our guests will like it…we think they’ll love it!”
‘AzAmazing Evenings’ will replace the current 50 percent savings off the ‘Land Discovery’ shore excursions program with Ms Bornstein sharing her belief that offering an all-inclusive tour offering would have increased the line’s price point unnecessarily.
“We really believe that full blown tours are a personal thing.
“It doesn’t customise the vacation experience to the extent somebody may want, so we thought, let’s leave the shore excursion land discovery option up to the individual and they can take as many or as little as they want.”
Passengers sailing on voyages pre-2 March 2013 aboard Azamara Quest or pre-17 April 2013 aboard Azamara Journey will still be able to save 50 percent on most Land Discoveries when booking online at least four days prior to their sailing date.
The cruise line has also made the move to become more inclusive with the announcement that complimentary standard spirits, wines and international beers will also be available throughout the ship during the bars’ opening hours when the ‘AzAmazing Event’ is launched on both vessels. “We want to really make sure our guests are ecstatic, or ‘AzAmazed’ if you will,” Ms Bornstein said.