Norwegian Cruise Line announced the name of their ultra-luxe offering aboard their two new Project Breakaway ships as ‘The Haven by Norwegian’ last month.
The exclusive suite complex takes luxury to a new level for the line with the offering also being made available, albeit in a more limited way, aboard Jewel-class ships, Norwegian Epic, Gem, Pearl, Jade and Jewel.
“Norwegian was the first cruise line to introduce the ship within a ship complex with the introduction of Norwegian Jewel in 2005,” said Kevin Sheehan, Norwegian Cruise Line CEO.
“With the introduction of the suite complex on our Breakaway ships, we felt it was appropriate to brand this space as The Haven by Norwegian to better identify and describe the unique luxury cruising experience we offer.”
Where the enhancements aboard their Jewel-class ships are more of a face-lift to the current ‘Courtyard’ offering, the Project Breakaway ships will offer a more luxurious and private experience.
Personal attention will be available at a completely new level with 24-hour service from butlers certified by the International Institute of Modern Butlers and poolside valets.
Privileges are not limited to those offered on board with additional services including priority embarkation and disembarkation, limo transfers to and from port and priority boarding of tenders to shore.
In-room amenities have also been enhanced to comprise of an in-suite espresso and cappuccino machine, ‘Bliss Collection by Norwegian’ pillow-top mattresses, feather duvet and pillow menu and oversized towels.
Mr Sheehan describes the addition as “a private boutique hotel…offering the ultimate in luxury and service at sea.”
The Project Breakaway ships are set to offer 42 suites located on Decks 15 and 16 forward as part of ‘The Haven’ which will give guests access to a private restaurant, cocktail bar and dedicated concierge desk.
With an accommodation offering segmented into ‘Deluxe Owner’s Suites’, ‘Owner’s Suites’, ‘Two-bedroom Family Villas’ and ‘Courtyard Penthouses’, the selection is varied for a wide demographic of passengers looking for extra luxury in their cruising experience.
The two Deluxe Owner’s Suites are the largest option and feature a living room, dining room and wet bar.
A king size bed with pillow-top mattress faces floor-to-ceiling windows and a large wraparound private balcony with an oversized bath tub and twin sinks in the bathroom.
With the ability to join onto the ‘Owner’s Suites’, the capacity is increased to up to eight passengers per suite.
21 ‘Two-Bedroom Family Villas’ will also feature two bathrooms, a separate living and dining area with a single sofa bed and bar.
The master bedroom offers a king-size bed, floor -to-ceiling windows and private balcony with a separate shower and oversize tub facing the ocean featured in the bathroom. A double sofa bed and bathroom is featured in the second bedroom.
A two-deck courtyard (pictured) will offer a pool, two jacuzzis and a private sundeck along with two private massage rooms, sauna and private access to the spa and fitness centre.
The first Project Breakaway ship will be available for reservations from October 2011.
Now I LOVE the concept of ‘The Haven by Norwegian’, but it also got me thinking about socialising habits on board. Will this new private area detract from, what I think is one of the best things about cruising, making new friends?
With all of these passengers spending time in a private area, with private access to facilities, does that mean that the dining room rendezvous and the bumping into fellow cruisers on the dance floor is taken away to a certain degree?
Whilst the luxuriousness of it all may be appealing, I’m not so sure it’s for me at this stage in life. I want to mingle with everyone on board, regardless of whether that means I get a private butler or not.
It is, however, a very good way to attract cruisers who prefer sailing on the more ‘luxury’ liners, so kudos to Norwegian for perhaps attracting a new market to their ships.
I’m looking forward to gauging interest once bookings go on sale in October.
What are your thoughts?